OCTOBER 13 - 15 | BIRMINGHAM, AL Southern Automotive Conference REGISTER TO ATTEND REGISTER FOR AN EXHIBIT BOOTH BECOME A SPONSOR OCTOBER 13 - 15 | BIRMINGHAM, AL Southern Automotive Conference REGISTER TO ATTEND REGISTER FOR AN EXHIBIT BOOTH BECOME A SPONSOR

Save the Date

October 13 – 15, 2021

The Southern Automotive Conference (SAC) hosts top level content and discussion, introducing and exploring the latest innovations and issues related to automotive manufacturing. It brings together key industries including manufacturing, safety, logistics, government, and energy as they relate to automotive manufacturing.

 

SAC is in its 14th year of gathering together automotive manufacturers, suppliers, and service providers from all over the world, with a special focus on those based in Alabama, Georgia, Kentucky, Mississippi, South Carolina, Tennessee, and Texas. The conference has grown over the years to become the largest event of its kind in the South, attracting global participants.

 

SAC is expected to attract 1,200 attendees and feature 200+ exhibitors. This international event is the go-to place to get inspired by the industry’s best and brightest, gain valuable resources to amp up your game, and—of course—have fun!

NEW FOR SAC 2021

Matchmaking Session

SAC 2021 kicks off with a dedicated VIP Matchmaking event on Wednesday, October 13 from 1-5 p.m.

Welcome Reception

The Wednesday night Welcome Reception is now open to ALL conference attendees.

Interactive Event App

Maximize your conference experience and keep up on-the-go with SAC’s new event app, Whova.


— COVID-19 Safety Update —


We are fully committed to making this year’s SAC the best it’s ever been— and keeping our attendees and exhibitors safe is part of that commitment! We will be following all current CDC and local guidelines regarding COVID-19 at the time of the conference.

Please click the button below to view our Safety Protocols and the Attendee Admission Questionnaire that must be submitted to receive entry to the event.

IMPORTANT! This questionnaire will be provided on-site upon your arrival at the conference and will be completed in person, prior to registration. Please do not submit completed questionnaires by email or bring a pre-completed questionnaire with you to the conference. Thank you!

SAFETY PROTOCOLS & ADMISSION GUIDELINES

SCHEDULE

Explore the agenda for this year’s conference.

Matchmaking Registration

  • Registration for Matchmakings opens upstairs at 10:30 am

1 hour 30 minutes

Upstairs Registration Counter

VIP Matchmaking

  • 1:00 pm - 5:00 pm
 

4 hrs

East Hall Meeting Rooms D-M

Joint Board Meeting

  • SAMA board members only
  • 3:00 pm - 5:00 pm

2 hrs

East Hall Meeting Rooms A & B

SAC Welcome Reception

  • Entertainment by Iron Horse Bluegrass
  • 5:30 pm - 7:30 pm

2 hrs

Exhibit Hall Floor

Welcome Remarks and President’s Video

  • Speaker: Ron Davis
  • 8:00 am - 8:15 am

15 min

Main Stage

Keynote Speakers

  • 8:15 am - 10:00 am

1 hr 45 min

Main Stage

Breakout Sessions & Exhibit Hall

Breakout A: Frontline Leadership in the Automotive Industry: What You Need to Know Now

  • Speakers: Johnny Walker and Anke Jahn
  • Meeting Rooms N-O
  Breakout B: Innovation Test Track
  • Emcee: Steve Sewell
  • Chairman: Mike Stonecipher
  • Program Manager: Jack Sisk
  • Judges: Paul Noble, Ken Gould, Rusty Kruciak, Amy Moffat, and Heather Woods
  • Meeting Rooms D-M
10:30 am - 11:30 am

1 hr

Exhibit Hall Floor, East Meeting Rooms

Stars of Southern Manufacturing Awards Luncheon

  • 11:45 am - 12:45 pm

1 hr

Exhibit Hall Floor

The End Game: Silicon Valley vs Traditional OEMs

  • Speaker: Dr. Bharat Balasubramanian
  • 1:00 pm - 1:45 pm
30 minute Q & A immediately following in East Meeting Rooms A&B

45 min

Main Stage

Dr. Bharat Balasubramanian

Dr. Bharat Balasubramanian retired in 2012 as Vice President of Group Research and Advanced Engineering responsible for Product Innovations and Process Technologies after nearly 40 years as a research and development engineer for the Mercedes-Benz brand in Stuttgart, Germany. He has been at the forefront of most of the major advances that have occurred in […]

Breakout Sessions & Exhibit Hall

Breakout A: Creating a Culture of Quality

  • Speaker: Tony Walker
  • Meeting Rooms N-O
  Breakout B: The Future of Electric Transportation: Panel Discussion
  • Panelists: Michael Staley, Kenneth Boswell, Danny Garrett, and Cedric Roberts
  • Meeting Rooms D-M
  Breakout C: It's Going to Get Worse Before it Gets Better: Workforce Challenges and Solutions in the Automotive Industry
  • Speaker: Mary Ila Ward
  • Meeting Rooms A&B
2:30 pm - 3:30 pm

1 hr

Exhibit Hall Floor, East Meeting Rooms

Breakout Sessions & Exhibit Hall

Breakout A: Environmental Excellence: Beyond Compliance

  • Speakers: Ashley Chambers, Michael Rasbury, and Kunal Phalpher
  • Meeting Rooms N-O
Breakout B: OEM Statewide Collaboration for Success
  • OEM Panel: Larry Deutscher, Donny Jones, Robert Burns, Michael Gaines, Rolf Wrona, Scott Russo 
  • Meeting Rooms D-M
3:45 pm - 4:45 pm

1 hr

Exhibit Hall Floor, East Meeting Rooms

Appreciation Reception

  • Entertainment Featuring the Muscle Shoals Allstar Band
  • 6:00 pm - 8:30 pm

2.5 hrs

Barber Museum

Breakfast & Exhibit Hall

  • 7:00 - 8:00 am

1 hr

Exhibit Hall Floor

Breakfast and Exhibit Hall

  • 7:30 - 8:30 am

1 hr

Exhibit Hall Floor

AAMA Supplier of the Year Awards

  • Introduced by Ron Davis
  • 8:30 - 8:55 am

25 min

Main Stage

Southern Region Governors’ Panel

Including:

  • Governor Kay Ivey, Alabama
  • Governor Tate Reeves, Mississippi
  • Governor Henry McMaster, South Carolina
  • Moderated by Lindsay Chappell
9:00 - 10:00 am

1 hr

Main Stage

SAMA Hall of Fame 2021 Honoree Announcement

  • 10:00 - 10:15 am

15 min

Main Stage

Innovation Test Track Winner Announcement

  • 10:15 - 10:30 am

15 min

VIP Press Tour of Exhibit Area

  • 10:30 - 11:30 am

1 hr

SPEAKERS

KEYNOTE SPEAKERS

Dr. Bharat Balasubramanian
plus

Dr. Bharat Balasubramanian

University of Alabama Center for Advanced Vehicle Technologies

Mark Brazeal
plus

Mark Brazeal

Mazda Toyota Manufacturing

Michael Goebel
plus

Michael Goebel

Mercedes-Benz U.S. International

Bob Schwyn
plus

Bob Schwyn

Honda Development and Manufacturing of America

Ryuichi Umeshita
plus

Ryuichi Umeshita

Mazda North American Operations

BREAKOUT SESSIONS

Amy Moffatt
plus

Amy Moffatt

SAWF

Anke Jahn
plus

Anke Jahn

Integrity Solutions

Ashley Chambers
plus

Ashley Chambers

UA SafeState

Cedric Roberts
plus

Cedric Roberts

City of Birmingham

Danny Garrett
plus

Danny Garrett

Alabama House of Representatives

Greg Canfield
plus

Greg Canfield

Alabama Department of Commerce

Heather Woods
plus

Heather Woods

Dynetics Inc

Jack Sisk
plus

Jack Sisk

Technology Acceleration and Innovation Services, LLC

Johnny Walker
plus

Johnny Walker

IntegrityATL

Ken Gould
plus

Ken Gould

Porsche Cars North America

Kenneth Boswell
plus

Kenneth Boswell

Adeca

Larry Deutscher
plus

Larry Deutscher

Toyota Alabama

Lindsay Chappell
plus

Lindsay Chappell

Automotive News

Mary Ila Ward
plus

Mary Ila Ward

Horizon Point Consulting

Michael Gaines
plus

Michael Gaines

Honda Development and Manufacturing of Alabama

Michael Rasbury
plus

Michael Rasbury

UA SafeState

Michael Staley
plus

Michael Staley

Alabama Clean Fuels Coalition

Mike Stonecipher
plus

Mike Stonecipher

Georgia Manufacturing Extension Partnership

Robert Burns
plus

Robert Burns

Hyundai Motor Manufacturing Alabama

Rolf Wrona
plus

Rolf Wrona

Mercedes-Benz U.S. International

Scott Russo
plus

Scott Russo

Mazda Toyota Manufacturing

Stefan Hogg
plus

Stefan Hogg

Li-Cycle

Steve Sewell
plus

Steve Sewell

Economic Development Partnership of Alabama

Tony Walker
plus

Tony Walker

Mazda Toyota Manufacturing

MATCHMAKING

Kick off this year’s conference with our VIP Matchmaking Event on Wednesday, October 13th from 1-5 p.m.

(Sponsors & Exhibitors: $65; Attendees: $95)

How it Works

  • Sign in to receive your wristband, appointment card, and boxed lunch before 11 a.m.
  • View a list of OEM and Strategic Tier Supplier needs and sign up for appointments between 11 a.m. and 12:45 p.m.
  • Schedule up to 4 one-on-one meetings, approximately 5 minutes each.

How to Register

  • Sponsors and Exhibitors: Confirmed sponsors and exhibitors will receive a link to register for Matchmaking at a special, discounted rate.
  • Attendees: Attendees can select to register for matchmaking on the attendee registration form.

Committed OEMs:

  • Autocar
  • Daimler Truck NA
  • KIA
  • MBUSI
  • Honda
  • Hyundai
  • Toyota NA
  • Mazda North American Operations
  • Mazda Toyota Manufacturing
  • Navistar
  • Nissan
  • PACCAR
  • Volkswagen
  • Volvo

Committed Tier 1 Suppliers:

  • Draxlmaier
  • Kasai
  • Mahle
  • Montaplast
  • REHAU
  • SMP
  • TI Automotive
  • WKW

REGISTER

Click below to register for the conference or purchase an exhibit booth.

Attendee Registration


Attendee Registration

Non-member – $550

Member – $450

Student – $100

REGISTER NOW
Exhibit Booth Registration


Exhibit Booth Options

Standard Exhibit Booth – $1,950

Double Exhibit Booth – $3,500

Exhibit Showcase – $7,000

REGISTER NOW
prospectus

Explore new opportunities to sponsor!

Download our sponsorship prospectus to learn more about the new features available at this year’s conference and how your company can get involved.

DOWNLOAD PDF

SPONSORS

For sponsorship opportunities, please contact Sheila Wardy at swardy@pmtpublishing.com.

PREMIER SPONSOR

EXHIBIT HALL

Our floor plan is finally live and exhibit space selection is now in process! Keep checking back as our Exhibit Hall map starts to populate with our great group of confirmed exhibitors.

Click here to view our live floor plan!

Special Hotel Rates!

Each hotel is conveniently located adjacent to the SAC 2021 conference center, with the Sheraton directly connected via Skywalk and the Westin only steps away.

Overflow Accommodations

VENUE

Birmingham Jefferson Convention Complex

VIEW A MAP OF THE COMPLEX

1 Richard Arrington Jr Blvd N
Birmingham, AL 35203

GET DIRECTIONS

MEDIA TOOLKIT

Let others know about your participation at SAC! 

Our 2021 Media Toolkit contains images, logos, and banners tailored for a variety of different uses. View our toolkit and spread the word!

VIEW MEDIA TOOLKIT

#MadeInTheSouth

#SAC2021

EVENT APP

We’re excited to use Whova as our official event platform! Once you have registered for SAC, please download the Whova event app to access all of its exciting capabilities.

  • NAVIGATE the event agenda and logistics, even without Wi-Fi or data.
  • ACCESS useful information like ridesharing and local attractions through the Community Board
  • NETWORK effectively. Plan whom to meet by exploring attendee profiles and sending out messages
  • PARTICIPATE in event activities through session likes, comments, ratings, live polling, tweeting, and more
whova logo new
SAC is presented jointly each year by the automotive manufacturers associations of Alabama (AAMA), Georgia (GAMA), Mississippi (MAMA) and Tennessee (TAMA). The South Carolina Automotive Council (SCAC), Kentucky Association of Manufacturers (KAM), Texas Automotive Manufacturing Association (TXAMA), and Southern Automotive Women's Forum (SAWF) are affiliate members of SAC.